My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.

techcrunch.com/2012/04/21/one-sentence-pitch-founder-institute/
techcrunch.com/2012/04/24/one-sentence-pitch-winners/

It lead to pretty interesting pitches and I’ll let you judge the winners but most pitches were actually quite impossible to digest. For the fun of it, we tried to loosely make our own and it gave lines going from:

We make tablet apps for kids and teens to tell stories.

to:

We make tablet apps for kids and teens to author illustrated stories without drawing skills using 2D and 3D content provided with the app or purchased in-app.

It is obvious that if you’re not able to explain what you’re doing in simple terms, it’s not a going sign for the viability of your business. But what stroke me is that, although it’s good to use a template to describe what you’re doing, this is all too formatted. Just like when you write business plans or prepare accounting documents. How boring is it to have to fill the blanks!

The other day I was reading a blog post (sorry, I can’t remember which one) and the author said something like:

Martin Luther King didn’t say: “I had a vision statement”, he said: “I had a dream”.

and this represents well what I have in mind. Instead of this one-sentence pitch, I’d rather say:

Our dream is to turn kids into authors.

(What’s yours?)

I do have family near the area (I think), so maybe one day I can experience these phrases in person….oooooh!

Which leads to that sad quote from @dkberman:

Remember this day. 551-day-old Instagram is worth $1 billion. 116-year-old New York Times Co.: $967 million.

Intellectual Ventures isn’t “changing the status quo.” It’s doing the opposite, it’s taking the “status quo” — a completely broken law that gets lawyers and investors rich but massively hinders actual innovation — and scaling it up to massively harmful proportions. Intellectual Ventures has done nothing to help drive innovation forward. It has only taken money out of the innovation economy. No one is threatened by inventors inventing new stuff.

It’s common sense that the patent system is doing to opposite of what it was meant for. There’s a funny one in the comments:

It’s just like how our exploding prison population shows our judicial system is running perfectly. It makes perfect sense!

Anyway, it’s a good thing that the European Parliament rejected computer (and software) patents in 2005.

The problem in the US is that, not only the administration that has acknowledged that they’re aware of the problem doesn’t do anything about it (I guess they have higher priority problems to cope with) but the companies that should be fighting it (Apple, Google, and the like) are now using it as weapons too.

You’ll maybe see more of my posts than Laurent and Pascal, but that’s because I’m a bit of a chatterbox sometimes.

Anyhow, today Diane Peters wrote an article for The Globe & Mail – one of Canada’s national newspapers – about shared office spaces and included is the space that Tamajii is currently working out of… Camaraderie.

Tamajii has been working out of there for about a year. Pascal worked from home during the first year on the business and he considered doing so even after they brought on their first employee, but it wasn’t really an ideal situation. But as Diane points out, “These spaces are ideal for small startups who need to look professional but can’t afford a “real” office.”

It’s not even the absolute need to look professional, but having meetings is definitely easier when the dishwasher isn’t running in the next room. Rachel and Wayne, the owners of Camaraderie, are friendly and helpful and Tamajii has gone from occupying one full-time desk to having their own office space with a door!

Not only is it a great place to work, but it’s also a one-stop networking hub as the space houses many different types of businesses and services and truly does foster a spirit of camaraderie. A great example is when Tamajii was trying to find a name for their new app (bookabi) and were finding difficulty (given that a billion variations on ‘storybook maker’ were taken in App store), some of the folks at Camaraderie suggested a brainstorming session and came up with almost 100 different name possibilities.

The team is currently bringing on interns, so the space is getting a little squished, but it still works for them now. One day, Tamajii might have an office like Corus Quay (Toronto’s Corus Entertainment headquarters) …but not quite yet.

Exterior:

Interior:

Photos by Richard Johnson

In bookabi 1.0, to turn a page, you could do a single tap on the right or left area of the page, in addition to a swipe.

Then, in bookabi 1.1.2, we are introducing the auto-hide of the menu. To show and hide it you have to tap on the center of the display.

The problem we found is that young kids often tap on the screen to point out what they like or look at. While it is OK if when they do that the menu shows and hides, it’s a problem if the page turns because they tapped on something that is on the right or left of the page.

This is why we are now reducing the width of the tap-to-turn-page area to the edges of the book. This will limit the number of unwanted turns when the kids are getting too excited and tap everywhere…

• AVPlayerHD: a good player for avi and divx videos.
• MobileRSS: a nice RSS reader that works great with your Google Reader feeds. You have to clear its cache manually from time to time and it crashes sometimes when I mark all entries as read, but I stick with it anyway.
• Keynote: no need to present it. You can use it for presentations or UI mockups.
• Twitterrific: great Twitter client.
• Deep Green: Chess. I wish I could win from time to time.

Other cool apps that I use when needed: iPhoto, Remote, Brushes, Bamboo Paper, iA Writer, Prompt, Wunderlist, Skype, Poly and the magnificent Dropbox.

cabin porn is a site I go to when I need relaxing. I think about what it would be to live there, with no Internet. Just an axe to cut some wood for the chimney.

The URL is pretty funny too.

We also have interactive book technologies and do OEM versions of our apps.

Please do not hesitate to contact us.